Devise a Plan
Now is the time to promote your Finalist status by doing targeted outreach to national, local and online media. Here are some tricks of the trade:
- Write and distribute a press release highlighting your Lovie Finalist distinction in your local market. Use your recognition as a news peg for media outlets to cover your success, growth and future plans. (You’ll find a sample press release below.)
- In all your media outreach, be sure to include key facts about The Lovie Awards. Find them here.
- If media outlets need official Lovie Awards press photos, videos or additional media resources, you’ll find those in The Lovie Awards Press Room.
SAMPLE PRESS RELEASE TITLE
FOR IMMEDIATE RELEASE
Contact: (Spokesperson name)
Phone: (Spokesperson phone)
Email: (Spokesperson email)
[NAME OF FINALIST] NAMED FINALIST FOR BEST [CATEGORY] [Type: APPS, PLATFORMS & SOFTWARE, FILM & VIDEO, PODCASTS, SOCIAL, MARKETING, ADVERTISING & PR, WEBSITES & MOBILE SITES, WEB3 & XR, AND BRAND NEW BEYOND CATEGORIES] IN THE 13th ANNUAL LOVIE AWARDS
Fans Can Vote Online to Help [FINALIST] Win EU Internet’s Top Honour: vote.lovieawards.com
[CITY] — [Date XX] – [FINALIST] announced today that it has been named a Finalist for Best [CATEGORY] [APPS, PLATFORMS & SOFTWARE, FILM & VIDEO, PODCASTS, SOCIAL, MARKETING, ADVERTISING & PR, WEBSITES & MOBILE SITES, WEB3 & XR, AND BRAND NEW BEYOND CATEGORIES] in The 13th Annual Lovie Awards.
Lovie Award Finalists are selected by the International Academy of Digital Arts & Sciences (IADAS). Members include Efemena Okogba, CEO of The Digital Fairy, Leila Fataar, Founder of Platform13, Elena Favilli, CEO of Rebel Girls, Emma Clark, Director of Multimedia at Business of Fashion, Jenny Gyllander, Founder & CEO, Thingtesting, Kirsty Hathaway of JOAN Europe, Aoife Byrne, Head of Online at RTÉ, Lauren Ogúndèkó, Chief Digital Officer (UK & IE) at Initiative, Alex Hoffman, Video Lead at Arsenal Football Club, Lydia Pang, Founder of MORNING, Kemi Fatoba, Founder of DADDY, amongst others.
“[FINALIST] has excelled in its category, showing fantastic prowess in digital innovation and creativity,” said Nicolas Roope, Executive Chair of IADAS. “This award is a testament to the skill, ingenuity and vision of its creators.”
As a Finalist, [FINALIST] is eligible to win a People’s Lovie Award, which is voted online by fans across the globe. From now through 12 October, [FINALIST] fans can cast votes at vote.lovieawards.com
All Winners will be honoured at a special virtual celebration in November 2023, where they will have an opportunity to deliver a “7 Words of Lovie” acceptance speech. A full list of The Lovie Awards Finalists can be found at vote.lovieawards.com
[INSERT FINALIST BOILERPLATE/GENERAL DESCRIPTION ABOUT YOUR WEBSITE/ORGANISATION HERE]
About The Lovie Awards
The mission of The Lovie Awards is to recognise European Internet excellence in the fields of culture, technology & business—from Europeʼs top digital and creative agencies and content publishers to cultural and political organisations and individual creators. Now in its 13th year, The Lovie Awards continues to celebrate the most resonant and pertinent stories in Europe. With entries from over 30 countries, the Awards reflect the tremendous growth of the Internet as a tool for business and everyday lives. Work in English, French, German, Spanish, Italian, Swedish and Dutch can be entered in six main category types: Apps, Platforms & Software, Film & Video, Podcasts, Social, Marketing, Advertising & PR, Websites & Mobile Sites, Web3 & XR, and new in 2023, Beyond Categories. More information at lovieawards.com.
To Join the Conversation:
Next Step, Launch a People’s Lovie Campaign.
In addition to the Gold, Silver and Bronze Lovie Awards chosen by the European members of our judging academy in every category, you’re also now eligible to win the People’s Lovie Award, as selected by the online voting public.
That means it’s time to rally the Internet around your work. Encourage fans, partners, employees, clients, friends, family and the general public to vote for you, and make sure to use social media like Twitter and Facebook to reach as many people as possible. (For tips, see People’s Lovie: An Explainer.)
In addition, we love to highlight the best promotional campaigns from our Finalists and show snapshots of all the voting action. Feel free to share your campaign with us directly by contacting Lovie Producer Evey Long at firstname.lastname@example.org
Share with Your Network
Send an email to your network of friends, family, colleagues and customers to let them know you are a Finalist. Don’t forget to let them know where to vote: vote.lovieawards.com
Make Your Finalist Status a Centrepiece of Your Marketing
Take out an ad in a local or national newspaper or magazine, or add a Finalist logo to outgoing materials.
Put a People’s Lovie Logo on Your Site
You’ll want anyone who visits your website to know you’re award-worthy. An easy way to do that is by adding a Lovie logo to your page: Download the official logo here.
Spice Up Your Company and Personal Bio
Adding this honour to your company or personal bio will show potential customers and partners that your work is a cut above the rest, and will help drive votes.
Shine in Your Email Signature
Every little bit counts! Have your team highlight their Finalist status in their email signatures with a link to the polls.