Devise a Plan
Now is the time to promote your Finalist status by doing targeted outreach to national, local and online media. Here are some tricks of the trade:
- Write and distribute a press release highlighting your Lovie Finalist distinction in your local market. Use your recognition as a news peg for media outlets to cover your success, growth and future plans. (You’ll find a sample press release here.)
- In all your media outreach, include key facts about The Lovie Awards. Find them here.
- If media outlets need official Lovie Awards press photos, videos, or additional media resources, you’ll find those in The Lovie Awards Press Room.
Next Step, Launch a People’s Lovie Campaign.
In addition to the Gold, Silver and Bronze Lovie Awards chosen by the European members of our judging academy in every category, you’re also now eligible to win the People’s Lovie Award, as selected by the online voting public.
That means it’s time to rally the Internet around your work. Encourage fans, partners, employees, clients, friends, family and the general public to vote for you, and make sure to use social media like Twitter and Facebook to reach as many people as possible. (For tips, see People’s Lovie: An Explainer.)
In addition, we love to highlight the best promotional campaigns from our Finalists and show snapshots of all the voting action. Feel free to share your campaign with us directly by contacting Lovie Producer Mary Charles at marcharles@lovieawards.com.
Share with Your Network
Send an email to your network of friends, family, colleagues and customers to let them know you are a Finalist. Don’t forget to let them know where to vote: vote.lovieawards.com
Make Your Finalist Status a Centrepiece of Your Marketing
Take out an ad in a local or national newspaper or magazine, or add a Finalist logo to outgoing materials.
Put a People’s Lovie Logo on Your Site
You’ll want anyone who visits your website to know you’re award-worthy. An easy way to do that is by adding a Lovie logo to your page: Download the official logo here.
Spice Up Your Company and Personal Bio
Adding this honour to your company or personal bio will show potential customers and partners that your work is a cut above the rest, and will help drive votes.
Shine in Your Email Signature
Every little bit counts! Have your team highlight their Finalist status in their email signatures with a link to the polls.