Categories for the 12th Annual Lovie Awards are below. The Call for Entries opens 1 March 2022. The Final Entry Deadline is 24 June 2022.
Category Definitions for 2022
The Lovie Awards accepts six types of entries: Websites; Advertising, which includes digital campaigns, viral, branded content and more; Video, which specifically recognises original video content premiering on the web such as documentary, branded entertainment, music & entertainment and more; Apps, Mobile & Voice; Podcasts; Social; and new this year, Web3, NFTs & Metaverse.
# Denotes €115.00 categories until 22 April 2022.
Websites
The Lovie Awards recognises outstanding websites in individual and craft categories. A website may be entered into multiple categories if appropriate. Sites entered into multiple categories will be reviewed separately for each category entered. Websites entered into more than one category may win multiple awards.
Website Single
- Art
- Charitable Organisations & Non-Profit
- Corporate Communications
- Cultural Institutions
- Fashion & Beauty
- Food & Beverage
- Health & Fitness
- Lifestyle
- Music & Entertainment
- News & Politics
- Retail & Shopping
- Schools & Education
- Television & Film
- Travel & Tourism
- Services & Applications
- Weird & Experimental #
Website Craft
Category Definitions
If you are unsure of which category or categories to select for your entry, consult the complete category definitions below.
Art
Sites primarily to display or promote art of any medium, art galleries, art auctions or content focused on art criticism or the art world.
Best Design – Aesthetic
Sites and experiences where visual design is intended to be beautiful, emotional, and appeal to the senses.
Best Design – Functional
Sites and experiences where visual design is intended to be beautiful, emotional, and appeal to the senses. Including sites that rely on visual design as a critical part of a functional user experience.
Best Homepage
Only home or welcome page judged. Sites that set an industry standard of excellence for Homepage design.
Best Individual Editorial Experience
Individual or multi-part article enhanced by innovative or cutting-edge design components, multimedia storytelling elements, interactivity etc.
Best Practices
Best practices sites serve as an industry benchmark for the most current, innovative, and advanced practices in web development. Sites demonstrating unparalleled excellence across The Academy’s six criteria: content, structure and navigation, visual design, interactivity, functionality, and overall experience.
Best Use of Animation & Motion Graphics
Sites that integrate animation or motion graphics in a seamless, superior way that enhances the user experience. Only animation and motion graphics judged.
Best Use of Data Visualisation
Only data visualisation aspects of a site will be judged. Websites that demonstrate best-in-class use of data visualisation by representing complex datasets in innovative, visually appealing, and easily comprehensible ways.
Best User Experience
Sites that offer the best user experience through innovative design and useful functionality.
Best Writing – Editorial
Sites that demonstrate excellence in editorial, whether in journalism, breaking news, opinion or blog writing, humour writing, analysis, etc. Only editorial writing will be judged in this category.
Charitable Organisations & Non-Profit
Sites for charities and charitable organisations whose primary purpose is helping people or other worthy causes.
Corporate Communications
Sites that serve as online identities for corporations, organisations, businesses or professional individuals. These sites may promote, market or provide information and a point of contact for products, services, corporate individuals or companies involved in on or offline commerce.
Cultural Institutions
Sites for museums, parks, zoos, gardens, aquariums, theatres, arenas and any other institutions of cultural significance.
Fashion & Beauty
Sites promoting personal style, clothing, design, and accessories. Including beauty products, regimes and tips. These include sites selling fashion and beauty items or promoting designers, and editorial sites with fashion and beauty news and information.
Food & Beverage
Sites that recommend and cover the culinary world, including food culture, restaurants, recipes, and products, or promoting food and beverage products including snack foods, candy, confections, chewing gum, fresh and frozen food, soft drinks, juices, energy drinks and water. Includes recipe and recommendation sites.
Health & Fitness
Sites providing information and resources to improve personal health and well-being. These sites are dedicated to medicine, alternative medicine, medical news sites, mental health, fitness, and online diagnosis.
Lifestyle
Sites featuring commentary, commerce and advice on lifestyle and living topics such as gardening, home improvement, interior design, architecture, and like subjects. Sites touching on the personal side of life by providing information and resources that allow people to live on their own terms.
Music & Entertainment
Sites that offer digital audio or video streaming services for entertainment purposes, such as sport, music, podcasts, news and radio.
News & Politics
Sites developed for the distribution of recent happenings. These may be offshoots of established broadcast or other existing news operations, or developed specifically for online news.
Retail & Shopping
Sites providing consumers online commerce and retail sales of any products or services.
Schools & Education
Sites that are educational, promote education, or provide online curriculum or education services. This category includes educational content for children or adults, resources for educators, and “distance learning” courses. Includes school sites.
Television & Film
Sites dedicated to television and film, including their promotion, celebration and presentation, preservation and culture. These include promotional sites, news, resources and archives devoted to television and film.
Travel & Tourism
Sites that promote travel services and information. These include online agents for purchasing tickets, hotel rooms, rental cars, vacation packages, city, country or regional sites, tourist attractions, and chamber of commerce sites, and other travel services. Also includes online travel guides, travel writing, and travel tools.
Services & Applications
Sites, web applications and widgets allowing real world activities to be done online. These include agent or bot sites as well as application sites that help people find and edit photos, create documents, use financial services, find jobs, locate houses, make dates, or which otherwise digitally facilitate typically offline activities.
Weird & Experimental
Sites that just seem strange, offbeat or odd. This category includes sites that reflect a fresh perspective in thought and action strong enough to start a revolution, change a behaviour pattern, or advance old thinking lodged in bad habits, or that are just plain weird.
Advertising
The Lovie Awards recognises outstanding Advertising in single and campaign categories. An entry may be entered into multiple categories if appropriate. Entries in multiple categories will be reviewed separately for each category entered and may win multiple awards.
Advertising Single
- Social Media Marketing
- Social Video
- Video Advertising Long Form
- Video Advertising Short Form
- Viral Advertising
Advertising Campaign
- Best Cause Marketing Campaign
- Best Creative Use of Data – New!
- Best Event Activation Campaign – New!
- Best PR Campaign
- Best Brand Strategy & Planning
- Best Use of Media Campaign
- Best Digital Campaign
- Best Integrated Campaigns
- Best Social Media Campaign
- Best Video Campaign – New!
Branded Content
- Automotive
- Food & Beverage
- Health, Wellness, Pharmaceutical
- Products & Services
- Public Service & Activism – New!
- Tourism & Lifestyle
Advertising Craft
Category Definitions
If you are unsure of which category or categories to select for your entry, consult the complete category definitions below.
Automotive
Branded content hubs, videos, articles or native programmes that promote automobiles. Including auto services, accessories and parts, vehicle performance and automobile culture.
Best Art Direction
Advertising where the visual style is intended to be striking, beautiful, innovative, emotional, and appeal to the senses. Only Art Direction judged.
Best Use of Media Campaign
Best, most innovative, and effective or creative use of media across channels.
Best Branded Editorial Experience
Best individual and multi-part stories or editorial features enhanced by the addition of innovative design components, multimedia storytelling elements and increased interactivity, created on behalf of a brand.
Best Brand Strategy & Planning
Online advertising campaigns with a clearly executed and insightful brand strategy and media plan.
Best Cause Marketing Campaign
Online campaigns that effectively raised awareness for a specific social or political cause.
Best Creative Use of Data
Best, most innovative, and effective or creative use of data-driven digital media that serves users with a personalised experience. This includes such efforts as targeted marketing messages, remarketing, etc.
Best Digital Campaign
Online campaigns must consist of at least 3 different components, all of which must have been done online. This includes email, banners, websites, online guerrilla marketing, online commercials, and mobile advertising.
Best Event Activation Campaign
Best, most innovative, and effective or creative use of an event to promote a brand, person, product, institution, or organisation.
Best Integrated Campaign
Integrated Campaigns must include at least 3 different media types, one of which must be online. In addition to online, other media types can include print, outdoor, TV, guerilla or radio.
Best PR Campaign
Best, most innovative and effective or creative use of PR to promote a brand. Can include PR launch events, influencer endorsement campaigns, cause-related campaigns and more.
Best Video Campaign
Video-based campaign on behalf of a brand. Video campaigns must include 3 different components that each incorporates a video element.
Best Use of Animation & Motion Graphics
Online experiences produced on behalf of a brand that integrate animation or motion graphics in a seamless, superior way that enhances the user experience. Only animation and motion graphics judged.
Branded Content
Short films, commercials, rich media, brand micro-sites, audio and video that premiered on the Internet and promote brands, products or services for commercial purposes i.e. advertising.
Branded Game or Application
A web-based or downloadable game or application made on behalf of a client to specifically market a good, service or event.
Food & Beverage
Branded content hubs, videos, articles or native programmes that focus on food and beverage. Includes chef and restaurant profiles, recipes, culinary history etc.
Health, Wellness, Pharmaceutical
Branded content hubs, videos, articles or native programmes that promote personal health and well-being. These include medical services, prescription medicine, alternative medicine, general health and fitness.
Mobile & Experiential Marketing
The use of mobile, interactive or online components to create real-world brand immersion. This can consist of QR-code integration, NFC, interactive kiosks, GPS technology, outdoor interactive signage and other environmental marketing that prompts the user to interact with the project message or experience.
Products & Services
Branded content hubs, videos, articles or native programmes that promote products and services, including consumer packaged goods, consumer electronics, retail services etc.
Public Service & Activism
Branded content hubs, videos, articles, or native programmes that that serve to facilitate political change, public participation in civics, government policies/pursuits, or social activism.
Tourism & Lifestyle
Branded content hubs, videos, articles or native programmes that promote travel and tourism destinations, including activities and attractions, accommodations and transportation.
Video Advertising Long Form
Online video ads over :30 for a brand.
Video Advertising Short Form
Online video advertisements :30 or less for a brand.
Video
The Lovie Awards recognises outstanding Video in 38 categories. An entry may be entered into multiple categories if appropriate. Entries in multiple categories will be reviewed separately for each category entered and may win multiple awards.
Video Single
- Animation
- Comedy
- Diversity & Inclusion
- Documentary
- Events & Live Broadcasts
- Experimental & Weird– New!
- Food & Drink
- Lifestyle
- Music & Entertainment
- News & Politics
- Public Service & Activism
- Science & Education
- Sport
- Technology
- Viral Video #
# Denotes €110.00 categories until 26 June 2020.
Branded Entertainment
- Animation (Branded)
- Comedy (Branded)
- Documentary (Branded)
- Diversity & Inclusion (Branded)
- Entertainment & Sport – New!
- Experimental & Weird (Branded)
- Live Experiences (Branded)
- Long Form (Branded)
- Public Service & Activism (Branded)
- Scripted (Branded)
Video Series – New!
- Documentary – New!
- Entertainment & Sport – New!
- News & Politics – New!
Virtual Reality & 360 Video
Performance & Craft
Category Definitions
If you are unsure of which category or categories to select for your entry, consult the complete category definitions below.
360 Video
Best, most innovative and effective or creative use of video in which the viewer can pan and rotate the camera view 360 degrees, creating an immersive environment. Non-branded.
360 Video (Branded)
Best, most innovative and effective or creative 360 video created on behalf of a brand or that promotes products or services.
Animation
Original cartoons, motion graphics, illustrations or digitally animated images premiered on the Internet. Individual episodes or entire series may be entered.
Animation (Branded)
Animated video content that integrates products or services on behalf of a brand in order to convey a marketing message in an entertaining way.
Best Art Direction
Video in this category should appeal to the senses through unique visuals, sounds and effects that elevate the experience.
Best Editing
This category considers the craft of editing independent of genre. Technical ability, creative execution and adherence to the standards of the craft factor into consideration.
Best Narrative Experience
Best, most innovative and effective or creative use of storytelling to build a narrative in a VR experience or 360 video.
Best Use of Interactive Video
Only the interactive components of a video will be judged. Geared toward narrative and graphical elements that include selectable plot lines, choose-your-own-adventure type stories, and puts the action squarely in the hands of the user.
Comedy
Content, in short, long, or serial form, dedicated to comedy or the art of laughter, premiered on the Internet.
Comedy (Branded)
Video content dedicated to comedy or the art of laughter that integrates products or services on behalf of a brand in order to convey a marketing message.
Diversity & Inclusion
Original online video made with the central purpose to celebrate and/or promote diversity and inclusion of all kinds (racial, gender, neurological, etc.).
Diversity & Inclusion (Branded)
Original online video made with the central purpose to celebrate and/or promote diversity and inclusion of all kinds (racial, gender, neurological, etc.).
Documentary
Single, one-time documentary films (of any length), series or shows of nonfictional documentations of reality that premiered only online.
Documentary (Branded)
Video content in the form of a documentary that promotes products or services on behalf of a brand in order to convey a marketing message.
Documentary (Video Series)
Personal or branded video channels or show series that focus solely on documentary films.
Entertainment & Sport (Branded)
Branded video channels or show series centered around the entertainment world—including film, television, music, music videos, sport, and events.
Entertainment & Sport (Video Series)
Social media services and platforms centred around the entertainment world, including film, television, sport, live events, and video games. Platform agnostic – enter any and all social media that best exemplify your work.
Events & Live Broadcasts
Original content promoting specific events and webcasts including concerts, fairs, festivals, sporting events, tours, or other events premiered on the Internet. Individual episodes or entire series may be entered.
Experimental & Weird
Original online video that is strange, offbeat, or odd. This category includes video that reflects a unique perspective in thought and action strong enough to start a revolution, change a behavior pattern, or advance old thinking lodged in bad habits, or that are just plain weird and experimental.
Experimental & Weird (Branded)
Video content created on behalf of a product or brand that is strange, offbeat, or odd. This is content that pushes past traditional boundaries to creatively and effectively convey a message or elicit a reaction.
Food & Drink
Original online film and video about food and drink, including chef and restaurant profiles, culinary history, recipes, reviews, etc.
Lifestyle
Original internet videos exploring lifestyle content, including travel, adventure, art, health and fitness, wellness, love and relationships, etc.
Live Experiences (Branded)
Experiences filmed live that integrate a product or service on behalf of a brand — including interviews, concerts, and events — that integrates products or services in an entertaining and engaging fashion on behalf of a brand.
Long Form (Branded)
Singular online video content of at least 3 minutes that integrates products or services on behalf of a brand.
Music & Entertainment
Original online film and video dedicated to the presentation of music or entertainment.
News & Politics
Original online content, as a series or individual episode, documenting informational news topics, political happenings and recent updates and headlines.
News & Politics (Video Series)
Original online video, as a serial show, documenting informational news topics, political happenings, and recent updates and headlines.
Public Service & Activism
Original online content documenting public service issues, activism and societal concerns. Individual episodes or entire series may be entered.
Public Service & Activism (Branded)
Branded video content that promotes corporate social responsibility or serves to further a particular societal cause or issue.
Science & Education
Original video content in the form of individual episodes or singular film devoted to science and scientific exploration and discoveries. Can be scripted or unscripted (as in an interview or documentary).
Short Form (Branded)
Episodic or singular online video content up to 3 minutes in length (per video, if series) that integrates products or services on behalf of a brand.
Scripted (Branded)
Scripted episodic or singular video that incorporates branded products or services.
Sport
Original online content featuring sporting news, sporting culture, sporting teams, sporting statistics, sporting data, sporting events, and sporting history.
Technology
Original online content for technology reviews, information, learning, news, and updates. Includes computers, hardware and software, telecommunications, networking equipment, business or consumer products and services, and all other technology information. Individual episodes or entire series may be entered.
Unscripted (Branded)
Unscripted episodic or singular video that incorporates branded products or services. These include documentaries, behind the scenes and interviews.
Video Series (Branded)
Episodic online video content of at least 3 minutes per video that integrates products or services on behalf of a brand.
Virtual Reality
A non-branded immersive 360 degree experience, photographed or pre-rendered CGI. Content can be cinematic, interactive, or for real-time gaming platform.
Virtual Reality (Branded)
A branded, immersive 360 degree experience, photographed or pre-rendered CGI. Content can be cinematic, interactive, or for real-time gaming platform.
Apps, Mobile & Voice
The Lovie Awards recognises outstanding Apps, Mobile & Voice across many categories. An entry may be entered into multiple categories if appropriate. Entries in multiple categories will be reviewed separately for each category entered and may win multiple awards.
General Apps & Mobile Sites
Apps & Mobile Sites Features
- Best Connected Products & Wearables
- Best Practices
- Best Use of Augmented Reality
- Best Use of GPS/Location Technology
- Best Use of Messaging & Bots
- Best User Experience
# Denotes €110.00 categories until 26 June 2020.
Voice – New!
- Best Branded Interaction – New!
- Best Conversational Interface – New!
- Best User Experience – New!
- Technical Achievement – New!
Category Definitions
If you are unsure of which category or categories to select for your entry, consult the complete category definitions below.
Best Connected Products & Wearables
Physical objects or devices that are connected to the internet to provide a real world experience. This may include wearables, health care devices, home automation or transportation devices.
Best Practices
A mobile site or application that sets industry standard of excellence through innovation, ease of use, advanced features and superior design.
Best Use of Augmented Reality
Mobile sites or apps that set the industry standard for merging the real-world environment with digital imagery and interfaces through QR codes, cameras and/or other technologies.
Best Use of GPS/Location Technology
The mobile website, app or tablet experience making the most innovative, creative, useful and functional use of GPS and location technology, geo-tagging, etc. Only the GPS and location technology features will be judged.
Best Use of Messaging & Bots
Best, most innovative or creative use of messaging and bot functionality, including IM, SMS, message and AI chatbots, etc. in mobile sites and apps.
Best User Experience
Mobile sites or applications that offer the best user experience through innovative design and useful functionality.
Best User Interface
A mobile site, application or operating system that sets an industry standard of excellence in terms of user interface design.
Best Visual Design
Mobile sites or apps that offer the best visual design: beautiful, emotional, and appealing to the senses.
Education & Reference
Sites or apps for the distribution of educational content or reference material, such as dictionaries, thesauri or encyclopedias.
Experimental & Innovation
The use and/or implementation of groundbreaking mobile technology or unconventional applications of mobile technology in mobile websites, applications and environmental situations. Entries in this category may be theoretical, pre-production technologies pushing the boundaries and definitions of mobile experiences.
Family & Kids
Mobile sites or apps providing content related to family issues, child rearing, childhood education, family activities, family entertainment, pregnancy, parenting tips and other information. Includes apps made specifically for children’s use.
Games
Sites or apps featuring direct online gaming for individuals or multi-player. Includes games of any type including action, sports, fantasy, skill, or logic. Branded or sponsored games, sites or apps promoting, reviewing, and providing gaming resources will not be judged in this category.
Integrated Mobile Experience Integrated Mobile Experiences must include at least 2 different media types, one of which must be designed for a mobile device. Entries should highlight unique communication between the mobile device and the additional media. Other media types can include online, print, outdoor, TV, guerrilla or radio.
Utilities & Services
Mobile sites or apps that allow real world activities to be done on the go. These include apps and mobile sites to help people find edit photos, tools, weather, find jobs, locate houses, make dates, or which otherwise facilitate typically offline activities.
Wellness & Lifestyle
Mobile sites or apps providing information and resources to improve personal health and well-being through fitness and sport, travel, mental health, medicine and alternative medicine etc.
News & Entertainment
Sites or apps developed for the distribution of recent happenings, news or entertainment content. These may be offshoots of established broadcast or other existing news operations, or developed specifically for online news, or sports, games, gossip, humor, and reviews.
Voice – Best Branded Interaction
Voice-enabled apps and devices created on behalf of a brand that offer the most-superior user experience in terms of overall usability and functionality.
Voice – Best Conversational Interface
Voice-enabled apps and devices that demonstrate excellence in writing, content and scripting for conversational platforms.
Voice – Best User Experience
Voice-enabled apps and devices that offer the most-superior user experience in terms of overall usability and functionality.
Voice – Technical Achievement
Voice-enabled apps and devices that set an industry standard by using new, innovative technology in an outstanding way to improve the overall experience.
Podcasts
The Lovie Awards recognises outstanding Podcasts in multiple categories.
Podcast Features
- Best Branded Podcast or Segment — New!
- Best Host — New!
- Best Individual Episode — New!
- Best Series — New!
General Series
- Arts & Entertainment — New!
- Business — New!
- Documentary — New!
- Interview/Talk Show — New!
- News & Politics — New!
- Science & Education — New!
- Scripted (Fiction) — New!
Category Definitions
If you are unsure of which category or categories to select for your entry, consult the complete category definitions below.
Arts & Entertainment
Online audio single episode or series that examines entertainment — music, arts, culture, sport, recaps, technology, comedy, drama, documentary and more, in narrative form, interviews, and conversation.
Business
Podcast series that examine the business world, including financial matters, in narrative form, interviews, and conversation.
Best Branded Podcast or Segment
The most engaging, entertaining, and/or informative podcast created on behalf of a brand or organisation.
Best Host
The host with the most: demonstrates the best qualities of hosting an online audio interview or conversation.
Best Individual Episode
The most memorable, informative, or entertaining single podcast episode.
Best Series
The most memorable, entertaining, informative and engaging podcast series as a whole.
Documentary
Podcast series that examines documentary content in narrative form, interviews, and conversation.
Interview/Talk Show
Online audio single episode or series based on a host interviewing a guest.
News & Politics
Informational podcast series focused on news topics, political happenings, and recent updates and headlines.
Science & Education
Podcast series that examines science and education in narrative form, interviews, and conversation.
Scripted (Fiction)
Podcast series devoted to performing scripted fictional work for entertainment.