Performance & Craft

• Best Art Direction
• Best Editing
• Best Use of Interactive Video

Category Definitions

If you are unsure of which category or categories to select for your entry, consult the complete category definitions below.

360 Video
Best, most innovative and effective or creative use of video in which the viewer can pan and rotate the camera view 360 degrees, creating an immersive environment. Non-branded.

360 Video (Branded)
Best, most innovative and effective or creative 360 video created on behalf of a brand or that promotes products or services.

Animation
Original cartoons, motion graphics, illustrations or digitally animated images premiered on the Internet. Individual episodes or entire series may be entered.

Animation (Branded)
Animated video content that integrates products or services on behalf of a brand in order to convey a marketing message in an entertaining way.

Best Art Direction
Video in this category should appeal to the senses through unique visuals, sounds and effects that elevate the experience.

Best Editing
This category considers the craft of editing independent of genre. Technical ability, creative execution and adherence to the standards of the craft factor into consideration.

Best Narrative Experience
Best, most innovative and effective or creative use of storytelling to build a narrative in a VR experience or 360 video.

Best Use of Interactive Video
Only the interactive components of a video will be judged. Geared toward narrative and graphical elements that include selectable plot lines, choose-your-own-adventure type stories, and puts the action squarely in the hands of the user.

Comedy
Content, in short, long, or serial form, dedicated to comedy or the art of laughter, premiered on the Internet.

Comedy (Branded)
Video content dedicated to comedy or the art of laughter that integrates products or services on behalf of a brand in order to convey a marketing message.

Diversity & Inclusion
Original online video made with the central purpose to celebrate and/or promote diversity and inclusion of all kinds (racial, gender, neurological, etc.).

Diversity & Inclusion (Branded)
Original online video made with the central purpose to celebrate and/or promote diversity and inclusion of all kinds (racial, gender, neurological, etc.).

Documentary
Single, one-time documentary films (of any length), series or shows of nonfictional documentations of reality that premiered only online.

Documentary (Branded)
Video content in the form of a documentary that promotes products or services on behalf of a brand in order to convey a marketing message.

Documentary (Video Series)
Personal or branded video channels or show series that focus solely on documentary films.

Entertainment & Sport (Branded)
Branded video channels or show series centered around the entertainment world—including film, television, music, music videos, sport, and events.

Entertainment & Sport (Video Series)
Social media services and platforms centred around the entertainment world, including film, television, sport, live events, and video games. Platform agnostic – enter any and all social media that best exemplify your work.

Events & Live Broadcasts
Original content promoting specific events and webcasts including concerts, fairs, festivals, sporting events, tours, or other events premiered on the Internet. Individual episodes or entire series may be entered.

Experimental & Weird
Original online video that is strange, offbeat, or odd. This category includes video that reflects a unique perspective in thought and action strong enough to start a revolution, change a behavior pattern, or advance old thinking lodged in bad habits, or that are just plain weird and experimental.

Experimental & Weird (Branded)
Video content created on behalf of a product or brand that is strange, offbeat, or odd. This is content that pushes past traditional boundaries to creatively and effectively convey a message or elicit a reaction.

Food & Drink
Original online film and video about food and drink, including chef and restaurant profiles, culinary history, recipes, reviews, etc.

Lifestyle
Original internet videos exploring lifestyle content, including travel, adventure, art, health and fitness, wellness, love and relationships, etc.

Live Experiences (Branded)
Experiences filmed live that integrate a product or service on behalf of a brand — including interviews, concerts, and events — that integrates products or services in an entertaining and engaging fashion on behalf of a brand.

Long Form (Branded)
Singular online video content of at least 3 minutes that integrates products or services on behalf of a brand.

Music & Entertainment
Original online film and video dedicated to the presentation of music or entertainment.

News & Politics
Original online content, as a series or individual episode, documenting informational news topics, political happenings and recent updates and headlines.

News & Politics (Video Series)
Original online video, as a serial show, documenting informational news topics, political happenings, and recent updates and headlines.

Public Service & Activism
Original online content documenting public service issues, activism and societal concerns. Individual episodes or entire series may be entered.

Public Service & Activism (Branded)
Branded video content that promotes corporate social responsibility or serves to further a particular societal cause or issue.

Science & Education
Original video content in the form of individual episodes or singular film devoted to science and scientific exploration and discoveries. Can be scripted or unscripted (as in an interview or documentary).

Short Form (Branded)
Episodic or singular online video content up to 3 minutes in length (per video, if series) that integrates products or services on behalf of a brand.

Scripted (Branded)
Scripted episodic or singular video that incorporates branded products or services.

Sport
Original online content featuring sporting news, sporting culture, sporting teams, sporting statistics, sporting data, sporting events, and sporting history.

Technology
Original online content for technology reviews, information, learning, news, and updates. Includes computers, hardware and software, telecommunications, networking equipment, business or consumer products and services, and all other technology information. Individual episodes or entire series may be entered.

Unscripted (Branded)
Unscripted episodic or singular video that incorporates branded products or services. These include documentaries, behind the scenes and interviews.

Video Series (Branded)
Episodic online video content of at least 3 minutes per video that integrates products or services on behalf of a brand.

Viral Video
Low-budget, homemade or accidental web phenomenon premiered on the Internet. These must be unpaid, non-commercial content.

Viral Video (Branded)
Viral video content that integrates products, services, or messages on behalf of a brand. Must have received at least 50,000 views to be considered for this category.

Virtual Reality
A non-branded immersive 360 degree experience, photographed or pre-rendered CGI. Content can be cinematic, interactive, or for real-time gaming platform.

Virtual Reality (Branded)
A branded, immersive 360 degree experience, photographed or pre-rendered CGI. Content can be cinematic, interactive, or for real-time gaming platform.

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Voice

• Best Branded Interaction
• Best Conversational Interface
• Best User Experience
• Technical Achievement

Category Definitions

If you are unsure of which category or categories to select for your entry, consult the complete category definitions below.

Best Connected Products & Wearables
Physical objects or devices that are connected to the internet to provide a real world experience. This may include wearables, health care devices, home automation or transportation devices.

Best Practices
A mobile site or application that sets industry standard of excellence through innovation, ease of use, advanced features and superior design.

Best Use of Augmented Reality
Mobile sites or apps that set the industry standard for merging the real-world environment with digital imagery and interfaces through QR codes, cameras and/or other technologies.

Best Use of GPS/Location Technology
The mobile website, app or tablet experience making the most innovative, creative, useful and functional use of GPS and location technology, geo-tagging, etc. Only the GPS and location technology features will be judged.

Best Use of Messaging & Bots
Best, most innovative or creative use of messaging and bot functionality, including IM, SMS, message and AI chatbots, etc. in mobile sites and apps.

Best User Experience
Mobile sites or applications that offer the best user experience through innovative design and useful functionality.

Best User Interface
A mobile site, application or operating system that sets an industry standard of excellence in terms of user interface design.

Best Visual Design
Mobile sites or apps that offer the best visual design: beautiful, emotional, and appealing to the senses.

Community & Social
Mobile sites or apps creating and facilitating online community, connectedness and/or communication around shared interests. These sites or apps can target either a broad-based or niche audience. Also mobile sites or apps that facilitate the process of connecting individuals through the mobile Internet. Their purpose may be business or pleasure. They may use friend-of-friend connections to form a social network or use technology to make the connection. Includes dating and matchmaking sites.

Education & Reference
Sites or apps for the distribution of educational content or reference material, such as dictionaries, thesauri or encyclopedias.

Experimental & Innovation
The use and/or implementation of groundbreaking mobile technology or unconventional applications of mobile technology in mobile websites, applications and environmental situations. Entries in this category may be theoretical, pre-production technologies pushing the boundaries and definitions of mobile experiences.

Family & Kids
Mobile sites or apps providing content related to family issues, child rearing, childhood education, family activities, family entertainment, pregnancy, parenting tips and other information. Includes apps made specifically for children’s use.

Games
Sites or apps featuring direct online gaming for individuals or multi-player. Includes games of any type including action, sports, fantasy, skill, or logic. Branded or sponsored games, sites or apps promoting, reviewing, and providing gaming resources will not be judged in this category.

Integrated Mobile Experience Integrated Mobile Experiences must include at least 2 different media types, one of which must be designed for a mobile device. Entries should highlight unique communication between the mobile device and the additional media. Other media types can include online, print, outdoor, TV, guerrilla or radio.

Utilities & Services
Mobile sites or apps that allow real world activities to be done on the go. These include apps and mobile sites to help people find edit photos, tools, weather, find jobs, locate houses, make dates, or which otherwise facilitate typically offline activities.

Wellness & Lifestyle
Mobile sites or apps providing information and resources to improve personal health and well-being through fitness and sport, travel, mental health, medicine and alternative medicine etc.

News & Entertainment
Sites or apps developed for the distribution of recent happenings, news or entertainment content. These may be offshoots of established broadcast or other existing news operations, or developed specifically for online news, or sports, games, gossip, humor, and reviews.

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Social Content Series & Campaigns

• Culture & Entertainment
• Diversity & Inclusion
• Education & Discovery
• Public Service & Activism  

Category Definitions

If you are unsure of which category or categories to select for your entry, consult the complete category definitions below.

Best Influencer Endorsement
Best, most innovative, and effective or creative example of social media that leverages influencer endorsements for marketing purposes. Platform agnostic.

Best Overall Social Presence
Use of social media that contributes to a company or individual’s overall social presence. Platform agnostic – enter any and all social media that best exemplify your work.

Best Social Video Series
Social media experiences that prominently feature the use of video (fashion, sports, humour, art, etc.) as a series. Platform agnostic but the video must be integrated into the experience and not embedded as a link. Enter any and all social media that best exemplify your work.

Best Use of Video
Geared toward sites that rely heavily on video as a critical part of the user experience. Only video or moving image judged.

Best Use of Stories
Best use of a social platform functionality to tell an ongoing story through multiple posts including video, images, and/or text.

Culture & Entertainment
Social media content created by or executed on behalf of an organisation, publication, or institution dedicated to culture and entertainment, including the arts, film and television, culinary culture, popular and Internet culture, etc. Entries in this category include content series, franchises, and campaigns created for social. Platform agnostic.

Diversity & Inclusion
Social media series or campaign that aims to celebrate and/or promote diversity and inclusion of all kinds (racial, gender, neurological, etc.). Platform agnostic.

Education & Discovery
Social media services and platforms that advocate education, learning, intellectual growth and discovery. Platform agnostic – enter any and all social media that best exemplify your work.

Education & Discovery (Social Video)

Any social video that uses news and information to specifically promote education/learning or intellectual growth and discovery. Platform agnostic.

Education & Discovery (Content Series & Campaigns)
Social media content that advocates education and discovery of science, history, the environment, news, travel, lifestyle etc. Entries in this category include content series, franchises, and campaigns created for social. Platform agnostic.

Entertainment & Sport
Social media services and platforms centered around the entertainment world, including movies, sport, events, and video games. Platform agnostic – enter any and all social media that best exemplify your work.

Entertainment & Sport (Social Video)

Any social video focussed on entertainment or sport, such as games or cultural events. Including but not limited to news and information, interviews and live coverage etc. Platform agnostic.

Experimental & Innovation
The most innovative or cutting-edge social media experiences that break ground and suggest the way ahead. Platform agnostic – enter any and all social media that best exemplify your work.

Events & Live Streaming
Social video that broadens the reach of an event through live streaming and/or video content that integrates seamlessly within a social platform. Platform agnostic.

Health & Wellness
Social media accounts or content created or executed on behalf of an organisation/institution or brand that are devoted to personal health and fitness and/or to promoting health/fitness-related products or services. Platform agnostic.

News &ampl Politics
Social video that disseminates news and information in an engaging format, including politics, world affairs, etc. Platform agnostic—enter any and all social media that best exemplify your work.

Promotions & Contests
Social media experiences for promotions and contests. Platform agnostic – enter any and all social media that best exemplify your work.

Public Service & Activism
Social media services and platforms dedicated to public service and activism pursuits. Platform agnostic – enter any and all social media that best exemplify your work.

Public Service & Activism (Social Video)
Social video designed to elevate a cause or provoke action. Platform agnostic—enter any and all social media that best exemplify your work.

Public Service & Activism (Content Series & Campaigns)
Social media content focused on civic participation and creating social change. Entries in this category include content series, franchises, and campaigns created for social. Platform agnostic.

Travel & Lifestyle
Social media accounts or content that feature commentary, commerce, and advice on lifestyle and living topics such as gardening, travel and travel services and guides, home improvement, interior design, architecture, and like subjects. These social accounts touch on the personal side of life by providing information and resources that allow people to live on their own terms.

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