Categories

Sites facilitating political change, social movement, human rights, public education and reform, or revolution.

Sites that feature architecture and design, including commercial and residential structures, homes and apartments, exterior and interior design, industrial design or display or promote art of any medium, art galleries, art auctions, or content focused on art criticism or the art world.

Sites that focus on belonging and inclusion across all identies with the goal of creating inclusive environments where individuals can be authentic without discrimination.

Sites or blogs created by individuals, groups, or companies for professional and business related topics.

Sites for local and community charities and charitable organizations whose primary purpose is helping people or other worthy causes.

Sites that serve as online identities for corporations, organizations, businesses, or professional individuals. These sites may promote, market, or provide information and a point of contact for products, services, corporate individuals, or companies involved in online or offline commerce.

Sites for museums, parks, zoos, gardens, aquariums, theaters, arenas, and any other institutions of cultural significance.

Sites that are educational, promote education, or provide online curriculum or education services. This category includes educational content for children or adults, resources for educators, and "distance learning" courses. Does not include school or higher education sites; see School/University.

Sites developed for the distribution of entertainment content or focused on the entertainment industry; including, sports, games, news, gossip, humor, reviews, or promoting a specific celebrity or group.

Sites devoted to promoting and generating engagement around events and/or to promoting and hosting live events online.

Sites that feature personal style, clothing, design, accessories, makeup, or beauty products. These include fashion and beauty editorial and style guide sites.

Sites providing financial services and/or information. These include online stock trading, financial news, mortgage information, credit cards, or investor relations and services.

Sites that cover the culinary world, including food culture, restaurants, recipes, cooking, and products.

Sites providing information and services pertaining to associations, non-government or government organizations. These include sites that enable online citizen action, offer self-help information, publish documents and forms, and provide access to services provided by associations or government agencies.

Sites that provide information on personal health and well-being. These include medical, alternative medicine, health and lifestyle, mental health, and fitness.

Sites developed for the distribution of news, current events and politics. These may be offshoots of established broadcast or other existing news operations, or developed specifically for online news.

Sites for professional service firms including consultants of any type, accountants, and other business service providers.

Sites for schools, specialty school, technical school, colleges, universities, and other schools.

Sites providing consumers online commerce and retail sales of any products or services. This category is for eCommerce sites only. All non-eCommerce should be entered in Fashion, Style & Beauty.

Sites that focus on sustainability or environmental issues including concerns for environmental conservation and improvement of the state of the environment. Specific examples include recycling or energy blogs, websites announcing "green" corporate initiatives, conservation-focused sites that provide tips on how to be more environmentally conscious.

Sites that promote travel and lifestyle, including flights/hotels, travel guides, reviews, tips, experiences, and leisure activities

Sites that facilitate real-world activities which simplify our personal lives including arranging deliveries, organizing transportation, editing photos, writing documents, finding jobs, locating housing, scheduling events, etc.

Sites that just seem strange, offbeat, or odd. This category includes sites that reflect a fresh perspective in thought and action strong enough to start a revolution, change a behavior pattern, or advance old thinking lodged in bad habits—or that are just plain weird.

Website, app, software or technology including gaming that exemplifies building accessibility above and beyond compliance standards. Product should advance social justice and eliminate barriers and inequities, including but not limited to social, neurological, visual and hearing impaired, economic, and geographic. Enter any and all links that best exemplify your work in this space.

Only data visualization aspects of a site will be judged. Websites that demonstrate best-in-class use of data visualization by representing complex datasets in innovative, visually appealing, and easily comprehensible ways.

Only home page is judged. Sites that set an industry standard of excellence for home page design.

Best individual or multi-part article enhanced by the addition of innovative interaction design components and multimedia storytelling elements.

Only visual design judged. Sites designed for mobile where visual design is intended to be beautiful, innovative, emotional, and appeal to the senses.

Sites that offer the best-possible user experience through superior navigation and site structure. Only information architecture will be judged.

Best Practices sites serve as an industry benchmark for the most current, innovative, and advanced practices in web development; from offering personalized data experiences and beyond. Sites must demonstrate unparalleled excellence across the Academy's six criteria: content, structure, navigation, visual design, interactivity, functionality, and overall experience.

Sites that offer the best, most innovative use of artificial intelligence. Only use of AI is judged.

Sites that integrate animation or motion graphics in a seamless, superior way that enhances the user experience. Only animation and motion graphics judged.

Only photography as it's used throughout the site is judged. Geared toward sites that rely heavily on photographic imagery as a critical part of the user experience.

Sites that offer the best user experience through innovative design, and useful functionality.

Only visual design judged. Geared toward sites and experiences where visual design is intended to be beautiful, emotional, and appeal to the senses.

Only visual design functionality judged. Sites that set an industry standard of excellence by relying on visual design as a critical part of a functional user experience.

Sites that demonstrate excellence in editorial, whether in journalism, breaking news, opinion or blog writing, humor writing, analysis, etc. Only editorial writing will be judged in this category.

Digital Advertising Campaigns to promote B2B products and services including; software, research, conferences, electronics, equipment, office supplies, advertising and creative services, team engagement, health and happiness programs, etc.

Online advertising campaigns with a clearly executed and insightful brand strategy and media plan.

Best, most innovative, and effective or creative campaign created for a brand on behalf of a societal cause.

Best, most innovative, and effective or creative use of social or online community building, engagement and audience development within a Campaign.

Best, most innovative, and effective or creative use of an event to promote a brand, person, institution, or organization.

Best, most innovative, and effective or creative campaign for a brand launch or relaunch, including film, TV, and other media.

Best, most innovative, and effective or creative use of media across channels.

Online advertising campaigns that include a partnership or collaboration between one or more brands or celebrities.

Online campaigns that effectively raised awareness for a specific social impact or political cause.

Best, most innovative use of artificial intelligence and/or machine learning for advertising or marketing purposes.

Best, most creative, innovative, or highly effective use of online social media within an advertising or marketing campaign.

Best, most innovative, or effective digital campaign stunt that encourages and/or results in the rapid and widespread sharing of a marketing message.

Digital campaigns showcasing a company's commitment to encouraging community growth and development, and to activities and programs that benefit the environment, consumers, employees, and the public

Online campaigns must consist of at least 3 different components, all of which must have been done online. This includes email, banners, websites, online guerrilla marketing, online commercials, and mobile advertising.

Integrated Campaigns must include at least 3 different media types, one of which must be online. In addition to online, other media types can include print, outdoor, TV, guerilla or radio.

Advertising campaigns that use real-time information to create relevant messaging or react to current events in a brand-centric way.

Digital advertising or marketing work that demonstrates innovative and effective use of data to shape ideas, inspire creativity, and drive action.

Short films, commercials, rich media, brand micro-sites, audio and video that premiered on the Internet and promote brands, products or services for commercial purposes i.e. advertising.

An internet-based game, application, messaging interface or bot, or voice skill application made on behalf of a brand to specifically market a good, service, or event.

An in-person installation or experience that is enhanced with technology, including immersive, virtual reality and 360 video.

Video advertising content delivered via social media, to both communicate and build community for a brand.

Original online advertising work created by an individual or group of students for academic purposes or as part of developing a portfolio. Category limited to the work of people currently enrolled in academic programs or one year post graduate.

Online video ads running 90 seconds or longer, created on behalf of a brand.

Online video ads that are 90 seconds or less, created on behalf of a brand.

An advertising and marketing phenomenon that facilitates and encourages people to pass along a marketing message. Can be a site, mobile app, or video-based advertising.

Branded content hubs, videos, articles or native programmes that promote automobiles. Including auto services, accessories and parts, vehicle performance and automobile culture.

Branded content hubs, videos, articles or native programmes that focus on food and beverage. Includes chef and restaurant profiles, recipes, culinary history etc.

Branded content hubs, videos, articles or native programmes that promote personal health and well-being. These include medical services, prescription medicine, alternative medicine, general health and fitness.

Branded video content that promotes media and entertainment ventures including film, theatrical cinema releases, theatre, television shows, games or gaming culture and live performances.

Branded content hubs, videos, articles or native programmes that promote products and services, including consumer packaged goods, consumer electronics, retail services etc.

Branded content hubs, videos, articles, or native programmes that that serve to facilitate political change, public participation in civics, government policies/pursuits, or social activism.

Branded content hubs, videos, articles or native programmes that promote travel and tourism destinations, including activities and attractions, accommodations and transportation.

Only art direction is judged. Advertising where the photography and/or visual style intends to be striking, beautiful, innovative, emotional, and appeal to the senses.

Best, most creative copy written for advertising or marketing purposes.

Best individual and multi-part stories or editorial features enhanced by the addition of innovative design components, multimedia storytelling elements and increased interactivity, created on behalf of a brand.

Only animation and motion graphics judged. Online experiences produced on behalf of a brand that integrate animation or motion graphics in a seamless, superior way that enhances the user experience.

Digital advertising or marketing work that demonstrates innovative and effective use of data to shape ideas, inspire creativity, and drive action.

Animated original digital or streaming video or film including original cartoons, motion graphics, illustrations, or digitally animated images.

Original digital or streaming video and film content created for the purpose of art or experimentation. Content incorporates groundbreaking technology, reflects a fresh perspective, and basically avoids conventional description.

Original digital or streaming video or film content that focuses on belonging and inclusion across all identities with the goal of creating inclusive environments where individuals can be authentic without discrimination.

Original digital or streaming video or film content in the form of a single, one-off documentary or nonfiction work.

Original digital or streaming video or film content focused on specific events and live streams, including concerts, festivals, sporting events, tours, and other similar occurrences.

Original digital or streaming video or film content dedicated to personal style, clothing, design, beauty, and makeup. Includes fashion and beauty editorial content and style guide videos.

Original digital or streaming video or film content dedicated to food and drink, including chef and restaurant profiles, culinary history, recipes, reviews, and more.

Original digital or streaming video or film content centered around personal health, well-being, and fitness, including workouts, exercise, mental health, alternative therapies, meditation, and more.

Original digital or streaming video or film content focused on how-to, explainer, or do-it-yourself programming. This applies to all subject areas, including home improvement, lifestyle, family and parenting, fashion and beauty, cooking, crafts, technology, and more.

Original digital or streaming video or film content featuring a host or hosts interviewing a guest or guests.

Original digital or streaming video or film content created for kids and family viewing.

Original digital or streaming video or film content in the form over 3 minutes in length.

Original digital or streaming video or film content devoted to music including music discussions, reviews, and content made to promote a band or musician's work.

Original music videos created specifically for streaming or digital broadcast.

Original digital or streaming video or film content documenting informational news topics, political happenings, and recent updates and headlines.

Original digital or streaming video or film content documenting public service issues, activism, and societal concerns.

Original digital or streaming video or film content focused on science and scientific exploration and discoveries. Can be scripted or unscripted (as in an interview or documentary).

Original digital or streaming video or film content in the form under 3 minutes in length.

Original digital or streaming video or film content created by an individual or group of students for academic purposes or as part of developing a portfolio. Category limited to the work of people currently enrolled in academic programs or one year post graduate.

Original digital or streaming video or film content focused on sustainability, climate and environmental issues.

Original digital or streaming video or film content focused on technology reviews, information, learning, news, and updates. Including computers, hardware and software, telecommunications, networking equipment, business or consumer products and services, and all other technology information.

Short-form teaser video or film content created on behalf of a brand specifically for streaming or digial broadcast to promote a film or TV series, game, live event, or other form of entertainment.

Original digital or streaming video or film content dedicated to the presentation or documentation of variety show, reality, or unscripted content. This includes online talk shows, interviews, special editions, and programming that is generally unscripted in nature.

Unpaid, non-commercial viral video or video utilizing repurposed or re-imagined video content. Can include unauthorized music videos, re-edited film trailers, and other creatively produced material that incorporates pre-existing footage.

Original digital or streaming video or film content that is strange, offbeat, or odd. This category includes video or film that reflects a unique perspective in thought and action, strong enough to spark a revolution, alter behavior patterns, or challenge entrenched thinking and outdated habits.

Original digital or streaming video or film content created on behalf of a brand that promotes business ventures that engage professional audiences to purchase products and services on behalf of their business.

Original digital or streaming video or film content created on behalf of a brand that focuses on belonging and inclusion across all identities with the goal of creating inclusive environments where individuals can be authentic without discrimination.

Original digital or streaming video or film content in the form of a documentary that promotes products or services on behalf of a brand in order to convey a marketing message.

Episodic or singular original digital or streaming video or film content of at least 3 minutes (per video, if series) that integrates products or services on behalf of a brand.

Original digital or streaming video or film content created on behalf of a brand that promotes media and entertainment ventures including film, television shows, games or gaming culture and live performances.

Original digital or streaming video or film content created on behalf of a brand or organization that integrates products, services, or marketing messages on behalf of a brand while simultaneously engaging and entertaining an audience.

Original digital or streaming video or film content that is up to 3 minutes in length (per video, if series) that integrates products or services on behalf of a brand.

Original digital or streaming video or film content created on behalf of a brand or organization that's centralized on travel & tourism.

This category recognizes exceptional art direction in original digital or streaming video or film. Content in this category should captivate the senses through striking visuals, innovative use of sound, effects, and other artistic elements, creating a unique and elevated viewing experience.

This category recognizes the best performance by a host, creator, or personality—including humans, animals, robots, or animated characters—acting as the host of any original digital or streaming video or film.

This category recognizes excellence in the craft of storytelling in original digital or streaming documentary or nonfiction video or film, including narrative vision, production craft, and the ability to engage and move audiences.

This category recognizes the craft of editing in original digital or streaming video or film, independent of genre. Technical ability, creative execution, and adherence to the standards of the craft will all be considered.

Best, most innovative use of artificial intelligence to create original digital or streaming video or film content.

This category recognizes exceptional use of immersive technology (AR, VR, XR, or mixed reality) in video and film projects, where immersion enhances storytelling, audience engagement, and creative impact.

This category recognizes the craft of writing in original digital or streaming videos and films, independent of genre. Consideration is given to technical ability, creative execution, and adherence to the standards of the craft. This includes both fiction and nonfiction, covering everything from screenplays and short-form scripts to documentary narratives that enrich storytelling.

Games developed around the idea of action, exploration, discovery, and quests.

Only art direction judged. A game whose visual style and language is distinctly unique and elevates the overall game experience.

Games that set an industry standard of excellence for community experience by combining intuitive UX with robust social features, inclusive interaction, and systems that sustain active, engaged player communities.

Games that set an industry standard of excellence for the user's gameplay experience with innovative design and user-centric functionality.

Games that have outstanding audio, including score, original song, soundtrack, and sound design.

Games that demonstrate the best, most innovative, and effective use of storytelling to create an immersive and compelling narrative experience.

Games developed specifically children, education and/or are geared toward family play.

Games that challenge the player to bring elements together to solve a puzzle, or come to a solution using topical knowledge, logic or memory.

Immersive experiences created on behalf of an organization, publication, or institution dedicated to the arts, fashion and culture (including visual arts, theater, dance, travel, culinary culture, popular or internet culture, etc.). Platform agnostic.

Immersive experiences that provide virtual community spaces, social VR platforms, immersive social applications, and community engagement platforms that use immersive technology. Can consist of gamification to engage audience members, social integration, and other interactive elements that foster a deeper connection with an audience or community.

Narrative-driven immersive experiences that use interactivity, spatial elements, or immersive technology to tell compelling stories across platforms. Platform agnostic.

Immersive experiences that set an industry standard with technical breakthroughs in VR/AR/XR platforms, innovative immersive experiences, and cutting-edge technology that advances the immersive industry.

Best, most innovative, and effective use of augmented reality that merges the real-world environment with digital imagery and interfaces. This includes using filters, lenses, and/or other immersive technologies.

Best, most innovative, and effective or creative use of virtual reality, creating an immersive environment specifically to experience in VR headsets.

Immersive experiences created for media and entertainment including film, television shows, music, artists, sports, sporting events, and live performances. Platform agnostic.

Efforts to use art, culture, and heritage for the collective betterment of society e.g art activism, cultural initiatives, or preservation of endangered heritages, languages and/or art. Platform agnostic.

Use or application of technology to radically impact climate and environment outcomes. Platform agnostic.

Efforts to facilitate community building and foster a sense of connectedness towards the greater good. Platform agnostic.

New approaches to education, science & health through connectivity or innovation. Platform agnostic.

Technological, business, or connectivity-driven innovations designed to address global challenges, empower communities, or advance human-centred progress.

Apps that deliver entertainment, sports, and event experiences, including streaming, gaming, fan engagement, ticketing, live events, and other forms of digital or in-person participation.

Apps that deliver entertainment, sports, and event experiences, including streaming, gaming, fan engagement, ticketing, live events, and other forms of digital or in-person participation.

Apps providing banking services, payment solutions, investment platforms, and financial innovation.

Apps, platforms or software providing information and resources to improve personal health and well-being through fitness and sport, travel, mental health, medicine and alternative medicine etc.

Apps that feature interactive content, games, education, or tools specifically for children, families, and parenting.

Apps that simplify and support everyday life, including services for transportation, delivery, organization, productivity, housing, jobs, communication, and other essential personal needs.

Apps that provide marketplace platforms and e-commerce innovations for any products or services.

Apps that facilitate travel booking, navigation, hospitality, and location-based applications. These include online agents for purchasing tickets, hotel rooms, rental cars, vacation packages, and other travel services. Includes online travel guides, travel writing, and travel tools.

Apps that demonstrate exceptional accessibility and inclusive design. This category recognizes applications that set an industry standard by removing barriers, ensuring usability for people of all abilities, and creating experiences that are equitable, intuitive, and welcoming to the widest possible audience.

Apps that serve as an industry benchmark for the most current, innovative, and advanced practices in app development.

Apps that set an industry standard with innovative implementation of artificial intelligence and machine learning.

Apps that set an industry standard with innovative implementation of artificial intelligence and machine learning.

Apps that set an industry standard of excellence with their user interface design including spatial UI and emerging interfaces.

Apps, platforms or software that offer the best visual design: beautiful, emotional, and appealing to the senses.

Only visual design judged. Apps or experiences where visual design is intended to be beautiful, innovative, emotional, and appeal to the senses.

Apps that demonstrate outstanding technical innovation through advanced engineering and emerging technologies, setting an industry standard and elevating the user experience. This may include breakthroughs in AI, blockchain and Web3, AR/VR and spatial computing, security and privacy, or performance and scalability.

Software and services that power creative work across design, media, and content production, including platforms for creation, editing, collaboration, distribution, and innovation in digital storytelling.

Software and services that support development, including coding environments, APIs, testing frameworks, automation tools, and software engineering platforms.

Software and services that drive marketing and business growth, including platforms for automation, analytics, campaign management, audience insights, and customer engagement.

Software and services for professional productivity, including workflow automation, collaboration platforms, project management tools, and workplace applications.

Podcasts series dedicated to guiding listeners or answering questions, including advice, explainers, and tutorials.

Podcast series that examine arts and culture in narrative form, interviews, and conversation. Topics include fine art, film, fashion, television, culinary experiences, popular culture etc.

Podcast series that focus on belonging and inclusion across all identies with the goal of creating inclusive environments where individuals can be authentic without discrimination.

Podcast series that examine the business world, including technology and financial matters, in narrative form, interviews, and conversation.

Podcast series that examines documentary content in narrative form, interviews, and conversation.

Podcast series that examines health and wellness, including mental and emotional health, fitness, food, sleep, meditation, conventional and alternative medicine, etc.

Podcast series that examines or explores historical matters, including recent history, ancient history, biographical work, or historiography.

Online audio single episode or series based on a host interviewing a guest.

Podcast series devoted to discussing and/or promoting music and music culture. Includes interviews, performance, reviews, etc.

Informational podcast series focused on news topics, political happenings, and recent updates and headlines.

Podcasts that were created to discuss or facilitate political change, public participation in civics, government policies/pursuits, or social activism.

Podcast series that examines science and education in narrative form, interviews, and conversation.

Podcast series devoted to performing scripted fictional work for entertainment.

Podcast series focused on sustainability, including but not limited to climate and environmental issues, cities and housing, and food.

Podcast series that examine technology in narrative form, interviews, and conversation.

Podcast series devoted to discussing and/or promoting television/streaming shows and films. Including series that feature recaps, reviews, interviews, in-depth discussion of TV and film, etc.

The most engaging, entertaining, and/or informative podcast created on behalf of a brand or organisation.

The host(s) with the most: demonstrates the best qualities of hosting an online audio interview or conversation.

The most memorable, entertaining, informative, and engaging podcast created and produced by independent groups or individuals.

The most memorable, informative, or entertaining single podcast episode.

The most memorable, engrossing, and entertaining multi-episode limited series developed for a Podcast. Full series will be judged.

Individual or special podcast episode, or podcast mini-series, created for and recorded in a live setting with an audience present. Including but not limited to special live episodes of news and interview shows.

Podcasts in their first year of production that showcase originality, strong creative vision, and excellence in execution.

The most memorable, entertaining, informative and engaging podcast series as a whole.

Podcasts that set the industry standard for video editing.

The host with the most; who demonstrates exceptional presence, clarity, and connection in leading a video podcast interview or conversation.

Podcasts that demonstrate excellence in editorial, regardless of the topic covered.

Best, most innovative, and effective or creative use of community building, engagement and audience development by a Creator or Influencer.Best Community Engagement

Demonstrates the best and most innovate example of creating content, material or providing information across social media. Platform agnostic.

Best video content 3 minutes or longer, made exclusively for social platforms by a Creator or Influencer.

Best use of narrative, storytelling or writing by a Creator or Influencer. Includes short-form or long-form journalism, analysis. opinion, humor, drama, etc.

Best episodic video series made exclusively for social platforms by a Creator or Influencer.

Best video content under 3 minutes including tutorials, made exclusively for social platforms by a Creator or Influencer.

Content made by a Creator or Influencer offering unique insights, innovative ideas, and expertise that inspires, educates or helps others solve problems.

Best, most innovative, creative or effective Creator or Influencer partnership or collaboration with a brand or fellow Creator.

Best viral content made exclusively for social platforms by a Creator or Influencer. Must have received at least 100,000 views to be considered for this category.

Content made exclusively for social platforms by a Creator or Influencer centered around entertainment or the culture of entertainment, including television, film, gaming, pop culture, celebrities, events, memes, viral trends, and more.

A Creator or Influencer recognized for their podcasting work, producing groundbreaking video or audio content that captivates, informs, and engages audiences online.

Content made exclusively for social platforms by a Creator and or dedicated to promoting a cause, encouraging civic participation, provoking action and creating social change.

Social media account or content created by or executed on behalf of an organization, publication, or institution dedicated to the arts and culture (including visual arts, theater, dance, culinary culture, travel, lifestyle, popular or Internet culture, etc. Platform agnostic.

Social media accounts or content that educate and promotes knowledge sharing this could include DIYs, how-to videos, explainers or advocating for advocate education, learning, and intellectual growth and discovery. Platform agnostic.

Social media accounts or content that feature personal style, clothing, design, and accessories. These include accounts on behalf of editorial sites, brands, cosmetics, and other designers. Platform agnostic—enter any and all social media that best exemplify your work.

Social media accounts or content created or executed on behalf of an organisation/institution or brand devoted to personal health and fitness and/or to promoting health/fitness-related products or services. Platform agnostic.

Social media accounts or content dedicated to news and political information. Platform agnostic.

Social media accounts or content dedicated to public service and activism pursuits. Platform agnostic.

Social media accounts or content dedicated to sports news, sports culture, athletes, teams, statistics, data, sporting events, and sports history. Platform agnostic.

Social media accounts or content dedicated to television shows, and films. Platform agnostic.

Best, most innovative, and effective or creative use of social to engage communities or fans.

Use of social media that contributes to a company or individual's overall social presence. Platform agnostic - enter any and all social media that best exemplify your work.

Outstanding social content, campaign or video that includes a partnership or collaboration between one or more brands.

Best use of a social platform to create an experience for promotion on behalf of a brand or organization.

Best use of an on-going content series made specifically for social media to provide information on a specific topic. Platform agnostic.

Social media experiences that prominently feature the use of video (fashion, sports, humour, art, etc.) as a series. Platform agnostic but the video must be integrated into the experience and not embedded as a link. Enter any and all social media that best exemplify your work.

Best use of social platform features to tell compelling stories through sequential or connected content including carousels, multi-part posts, story threads, ephemeral content, or other multi-format storytelling approaches using video, images, and/or text.

Best, most innovative, and effective or creative use of vertical video format on social media platforms. Platform agnostic.

Best, most groundbreaking use of social media platforms pushing the boundaries and definitions of social experiences to create content that is offbeat, novel, innovative, or viral. Content must have received at least 100,000 views to be considered viral.

Social video that advocates education, learning, and discovery; including social films about animals and wildlife, the environment, etc. Platform agnostic.

Social video that disseminates news and information in an engaging format, including politics, world affairs, etc. Platform agnostic.

Social video designed to elevate a cause or provoke action. Platform agnostic.

Social video dedicated to television shows, streaming series, and films. Platform agnostic.

Social media campaign or content series created by or executed on behalf of an organization, publication, or institution dedicated to culture and lifestyle, including the arts, architecture and design, culinary culture, relationships, popular and Internet culture, etc. Platform agnostic.

Social media campaign or content series that advocates education and discovery of science, history, animals/wildlife, the environment, etc. Platform agnostic.

Social media series or campaign that centers around events & livestreams, including virtual experiences. Platform agnostic.

Social media campaign or content series that is centered on fashion, beauty and retail, including tips, guides, recommendations, etc. Platform agnostic.

Social media campaign or content series that is centered on food and beverages, including food/drink recipes, cooking, reviews, restaurant recommendations, etc. Platform agnostic.

Social media campaign or content series focused on civic participation and creating social change. Platform agnostic.

Social media campaign or content series that is devoted to entertainment, television or film, including but not limited to television shows, streaming series and films, and entertainment brands including comedy, drama, music, dance, etc. Platform agnostic.

Recognises use of AI in applications and experiences that enhance arts, culture, and live or digital events.

Use of AI in applications and experiences that advance belonging and inclusion across all identities.

Use of AI in applications, experiences and tools that enable, enhance, or streamline creative workflows across design, marketing, content creation, and other creative disciplines.

Use of AI in applications and experiences that enable, amplify, or reimagine creativity and storytelling across any medium or discipline, including visual art, music, performance, design, marketing, and advertising.

Use of AI in applications and experiences that advance education, learning, and training, including personalized learning, tutoring, course delivery, skill development, and workforce training.

Use of AI in entertainment and media applications and experiences, including gaming, music, sports, interactive media, streaming, and immersive formats.

Use of AI in applications and experiences that support personal health, fitness, mental wellness, lifestyle, and preventative care, including exercise, nutrition, mindfulness, and sleep.

Use of AI in apps and experiences that facilitate marketing campaigns, brand optimization, or advertising solutions.

Use of AI in applications, experiences, and tools that enhance workplace productivity, collaboration, and professional workflows.

Autonomous AI systems that demonstrate advanced reasoning, decision-making, and task completion.

Breakthrough engineering or algorithmic innovation in AI that showcases exceptional technical complexity and originality.

AI applications with UX and design that set an industry standard through intuitive, seamless, and innovative interaction.

AI-driven products or services that deliver outstanding innovation, market impact, and user value, with AI at the core of differentiation.

AI-powered systems that enable dynamic, real-time interactions or responses. AI should facilitate immediate, contextual engagement across various touchpoints or user interactions.

AI-powered applications built with responsibility at their core, demonstrating leadership in ethics, transparency, fairness, accountability, and trust, and setting a standard for safe and equitable AI.

Voice assistants, chatbots, or conversational systems that demonstrate natural, productive, and innovative AI-powered interactions.

Groundbreaking or experimental uses of AI that push boundaries and expand possibilities for the technology and its applications.

Best, most innovative, and effective use of AI in visual design. This category recognizes AI-powered applications, tools, and experiences that enhance graphic creation, layout, branding, typography, motion, or other visual elements — where AI advances creative expression, streamlines design processes, or enables entirely new design possibilities.