The People’s Lovie Awards Explained

Here’s everything you need to know about being a Lovie Award Finalist and what it takes to claim a People’s Lovie Award.

The Finalists of the 13th Annual Lovie Awards will be officially announced on 26 September! This marks the start of the People’s Lovie Awards—a chance for Internet fans to vote for their favourite digital projects from our Jurors’ shortlist. From then until Thursday, 12 October, Lovie Finalists will go head-to-head to compete for the coveted People’s Lovie Award across all our categories.

If you’re a Lovie Finalist, this is your time to shine, and push your fans to the polls to vote for your work. Here’s a quick guide on what it means to be a Finalist and how public voting works—plus, a few tips and tricks on how to craft the best campaign and take home a People’s Lovie.

Sophie Wilson, inventor of the ARM processor, winning Lifetime Achievement at the Lovie Awards.

Sophie Wilson, inventor of the ARM processor, winning Lifetime Achievement at the Lovie Awards.


What does it mean to be a Lovie Award Finalist?

From the thousands of entries submitted during the call for entries, our esteemed judges in the International Academy of Digital Arts and Sciences (IADAS) review each entry to select the very best. If your project has been selected as a Finalist, it means you’re eligible to win either a Bronze, Silver or Gold Lovie Award in this year’s competition. This also means you’re in the running to win a 2023 People’s Lovie Award.

What is a People’s Lovie Award?

As the European members of IADAS select the Gold, Bronze and Silver Lovie Winners, the Internet public uses their voice to select a People’s Lovie Winner from the Finalists in each category: Website & Mobile Sites, Marketing Advertising & PR, Film & Video, Apps, Platforms & Software, Web3 & XR, Podcasts, Social, and Beyond.

How do I become eligible for a People’s Lovie Award?

Great question. Once you or your organisation has been named a Finalist, you are automatically eligible to earn a Gold, Bronze or Silver Lovie in your category, as well as a People’s Lovie Award.

Where should people vote?

All voters can head to to cast ballots.

What makes for an impactful People’s Lovie campaign?

We’re glad you asked. See below for examples from a few past Lovie Finalists who made a splash on social and elsewhere online shouting out their finalist status.

How Are Winners Selected?

Our Jurors provide scores for entries based on the appropriate criteria for each category and eventually cast ballots to determine Shortlisted, Bronze, Silver, and Gold winners. Categories may include multiple Gold, Silver, or Bronze winners, depending on relative scoring. Academy members may not vote in any category in which they have a conflict of interest. From the public vote, there will be one People’s Lovie Winner in each category. Voting for the People’s Lovie Awards closes on Thursday, 12 October 2023.

When will Winners be Announced?

Once Judges have put their ballots in and the online public has cast their votes, Winners of the 13th Annual Lovie Awards will be announced on Thursday, 9 November 2023.

  • How to Win a People's Lovie Award

Share Visuals of Your Work

On LinkedIn, Instagram, and anywhere else your audience might be.

Social should be your first stop for your People’s Lovie campaign. Posting about your nomination will help motivate your supporters into action.

Using videos or reels is a simple, yet effective strategy to seal their vote. Try using something both fun and relevant to your work, like Solarflare Studios.

Create New Artwork

Another way to inspire online fans to hit the polls is to create special artwork shouting your status as a Lovie Finalist. Try incorporating the People’s Lovie logo into a new cover photo or image on a social media post, like Demodern did (pictured above).

Create a Unique Video

Adding a bit of movie magic to your campaign can be a winning strategy. Capture the online public’s attention with a short promo video, like Junction.

Call on Influencers

Having a cultural influencer or big-name celebrity shout your work on social is a great way to get loads of votes and recognition. Simply ask One Direction, whose tweet helped the 1D website win the People’s Lovie for Best Music Website.

Share Your Narrative

Excited to be a People’s Lovie Finalist? Sharing the good news through a blog or People’s Lovie page on your website is a great way to inspire fans to vote. Lovie Winner DEPT did just that.

Get Creative With It

There are many was to promote your work in order to claim your People’s Lovie Award. It’s now in your creative control. We hope these tips help make your campaign as impactful as possible, so you can join the ranks of past Lovie Winners like YouTube Creator for Change Alex Bertie (pictured) and make your mark as the best of the European Internet!

Ready to vote for the best of the European Internet? Head to from Tuesday, 26 September until Thursday, 12 October 2023.

Winners of the 13th Annual Lovie Awards will be announced on Thursday, 9 November 2023!