Everything You Need to Know About the Lovie Agency of the Year Award

A dedicated honour hailing the agencies making waves across the Internet with their creative and imaginative digital work.

Branded work today is different than it used to be. It can be transformative with its messaging, artful through its creative, connective through community-centred digital experiences, and so much more. Campaigns are more inventive and original than ever before. Digital creatives across Europe are disrupting traditional advertising to take a more dynamic approach—one that is spirited, intentional and creative without reservation.

The Lovie Awards is thrilled to continue honouring agencies who are setting the standard for excellence in branded work through the Agency of the Year Award.

Learn more about this Special Achievement award below. To join the incredible lineup of creative teams who’ve received the honour for their ingenious work, enter the 14th Annual Lovie Awards!

What is the Award & How is it Calculated? 

The Lovie Awards is excited to recognise agencies who push boundaries with imaginative campaigns. The Agency of the Year Award is a Special Achievement honour for agencies creating innovative branded content.

The agency will be determined by a point system established by our Judges in the International Academy of Digital Arts and Sciences (IADAS). Work is shortlisted by our Academy members from thousands of submitted projects from agencies across the globe. The company with the most honours, People’s Lovie, and Bronze, Silver and Gold wins will be named the Lovie Agency of the Year.

Companies in the running for the award will be notified during our Nominee Announcement in Fall 2023. The recipient of the award will be announced along with all Winners of the 13th Annual Lovie Awards, and showcased as a Special Achievement recipient in the Lovie Winners Gallery.

Learn more about our judging process here.

Brand New and Dynamic Categories for Advertising

Agency work today covers a wide range of forms and formats, mediums and media types. Categories under consideration for this honour aren’t limited—whether it’s a video, website, app or something else entirely, it’ll be eligible as long as it meets our judging criteria.

We offer an exciting array of categories for agencies across all media types. Our latest are Beyond Categories, an open-format merit recognising outstanding European digital projects making positive global impact. More honours include:

– Best Digital Campaign
– Best Partnership or Collaboration
– Best Brand Strategy
– Branded Entertainment
– Best Installation or Experience
– Diversity, Equity & Lifestyle
– Fashion, Beauty & Lifestyle
– Product Launch or Drop

Explore more relevant categories and their scope here, and dive into our new honours here!


Previous Lovie-Recognised Agencies

Entering The Lovie Awards means joining a global community of agencies behind the Internet’s best work. These teams have developed ingenious campaigns and executed them with precision. With fresh ideas, close attention to detail and a deep focus on craft, being a Lovie-recognised agency signals that you have the expertise to break new digital ground. Some of our previous winners include:

Media.Monks B.V.
code d’azur
Denkwerk GmbH
Hi Mum! Said Dad
Serviceplan Group
Wieden + Kennedy
Yuga Labs
& Co.
Jung von Matt

Dive into more Lovie-recognised agencies and their body of work here!