Devise a PR Plan
You earned this recognition, so don’t be shy! Now’s the time to promote your success as a Lovie Award Winner by doing targeted outreach to national, local and online media. Here are some tips:
- Write and distribute a press release highlighting your status as a Lovie Winner, to attract the attention of local media and publishers to cover your success, growth and future plans. See our sample press release below will get you started.
In all your media outreach, you’ll want to include the key facts about The Lovie Awards, which you can find in here.
If media outlets need official Lovie press photos, videos or additional media resources, you’ll find those here.
SAMPLE PRESS RELEASE TITLE
FOR IMMEDIATE RELEASE
Contact: (Spokesperson name)
Phone: (Spokesperson phone)
Email: (Spokesperson email)
[NAME OF WINNER] NAMED WINNER FOR BEST [CATEGORY] [Type: Apps, Platforms & Software, Film & Video, Podcasts, Social, Marketing, Advertising & PR, Websites & Mobile Sites, Web3 & XR and brand new Beyond categories] IN THE 13th ANNUAL LOVIE AWARDS
[CITY] — [Date XX] – [WINNER] announced today that it has been named a Winner for Best [CATEGORY] [APPS, PLATFORMS & SOFTWARE, FILM & VIDEO, PODCASTS, SOCIAL, MARKETING, ADVERTISING & PR, WEBSITES & MOBILE SITES, WEB3 & XR, AND BRAND NEW BEYOND CATEGORIES] in The 13th Annual Lovie Awards.
All Lovie Winners are selected by the International Academy of Digital Arts and Sciences (IADAS), the presenting body for the Lovie Awards. Members include Efemena Okogba, CEO of The Digital Fairy, Leila Fataar, Founder of Platform13, Elena Favilli, CEO of Rebel Girls, Emma Clark, Director of Multimedia at Business of Fashion, Jenny Gyllander, Founder & CEO, Thingtesting, Kirsty Hathaway of JOAN Europe, Aoife Byrne, Head of Online at RTÉ, Lauren Ogúndèkó, Chief Digital Officer (UK & IE) at Initiative, Alex Hoffman, Video Lead at Arsenal Football Club, Lydia Pang, Founder of MORNING, Kemi Fatoba, Founder of DADDY, amongst others.
[DESCRIPTION OF Winner]
“[Winner Name] has excelled in its category, showing fantastic prowess in digital innovation and creativity,” said Nicolas Roope, Executive Chair of IADAS. “This award is a testament to the skill, ingenuity, and vision of its creators.”
[Winner Name] will have their work showcased in an all-new Winners Gallery, cataloguing thirteen years of European Internet excellence. The brand-new gallery also features all “7 Words of Lovie” acceptance speeches from winners and Special Achievement honourees. A full list of The Lovie Awards Winners can be found at winners.lovieawards.com
[INSERT Winner BOILERPLATE/GENERAL DESCRIPTION ABOUT YOUR WEBSITE/ORGANISATION HERE]
About The Lovie Awards
The mission of The Lovie Awards is to recognise European Internet excellence in the fields of culture, technology & business—from Europeʼs top digital and creative agencies and content publishers to cultural and political organisations and individual creators. Now in its 13th year, The Lovie Awards continues to celebrate the most resonant and pertinent stories in Europe. With entries from over 30 countries, the Awards reflect the tremendous growth of the Internet as a tool for business and everyday lives. Work in English, French, German, Spanish, Italian, Swedish and Dutch can be entered in six main category types: Apps, Platforms & Software, Film & Video, Podcasts, Social, Marketing, Advertising & PR, Websites & Mobile Sites, Web3 & XR, and new in 2023, Beyond Categories. More information at lovieawards.com.
To Join the Conversation:
Share the News With Your Network
Start getting the word out with your network: Send an email to your colleagues, clients, friends, family and customers to let them know about your win and thank them for their support.
Make Your Win a Centrepiece in Your Marketing Plans
Add a Lovie Awards badge to materials that are already in your pipeline. Put a Winner’s logo or People’s Lovie logo on your website, showing anyone who visits that your work is award-winning. Download the official logo and badges here.
Update Your Company and Personal Bio
This time, it’s good to brag. Adding this honour to your company or personal bio will show potential customers and partners that your work is best-in-class. It also shows that you are leading digital innovation across Europe.
Shine In Your Email Signature
Every little bit counts! Promote your Lovie win in every email you send by adding a note about your Lovie Award in your email signature.