Leverage your Winner status to grab headlines and generate great publicity.
Devise a public relations plan
Don’t be shy! Now’s the time to spread the word about your success as a Lovie Award Winner in national, local and online media. Here are some tricks of the trade:
Write and distribute a press release highlighting your win, and use it as a news peg for media outlets to cover your success, growth and future plans. Our sample press release below will get you started.
In all your media outreach, you’ll want to include the key facts about The Lovie Awards, which you can find in here.
If media outlets need official Lovie press photos, videos or additional media resources, you’ll find those on our Event Photos page.
SAMPLE PRESS RELEASE TITLE
FOR IMMEDIATE RELEASE
Contact: (Spokesperson name)
Phone: (Spokesperson phone)
Email: (Spokesperson email)
[NAME OF WINNER] NAMED WINNER FOR BEST [CATEGORY] [Type: Website, Video, Advertising, Apps, Mobile Sites & Voice, Podcasts or Social] IN THE 10th ANNUAL LOVIE AWARDS
[CITY] — [Date XX] – [WINNER] announced today that it has been named a Winner for Best [CATEGORY] [WEBSITE, VIDEO, ADVERTISING, MOBILE, APPS, & VOICE, PODCASTS or SOCIAL] in The 10th Annual Lovie Awards.
The Lovie Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the most prestigious honour in Europe for excellence across websites, online advertising, internet video, apps, mobile sites & podcasts and social. IADAS, which selects the Lovie Award Winners, is comprised of Internet industry experts including Musician Imogen Heap, Dan Howell (danisnotonfire), Actor/Writer Stephen Fry, Vic Hayes (“Father of Wi-Fi”), Robin Chase (Founder, Buzzcar), Alexander Ljung, Founder & CEO of Soundcloud and Corinne Vigreux (Co-Founder, TomTom).
[DESCRIPTION OF Winner]
“[Winner Name] has excelled in its category, showing fantastic prowess in digital innovation and creativity,” said Nicolas Roope, Executive Chair of IADAS and Creative Partner of POKE London. “This award is a testament to the skill, ingenuity, and vision of its creators.”
[Winner Name] will be honoured in the 10th Annual Lovie Awards first-ever virtual celebration, Lovies X Everywhere, kicking-off at 14:00GMT on 19 November 2020 at lovieseverywhere.com. The site will showcase all “7 Words of Lovie” acceptance speeches from winners and Special Achievement honourees. A full list of The Lovie Awards Winners can be found at www.lovieawards.com.
[INSERT Winner BOILERPLATE/GENERAL DESCRIPTION ABOUT YOUR WEBSITE/ORGANISATION HERE]
About The Lovie Awards
The mission of The Lovie Awards is to recognise the unique and resonant nature of the European internet community—from Europeʼs top digital and creative agencies and content publishers to cultural and political organisations and individual creators. Now in its ninth year, The Lovie Awards continues to celebrate the most resonant and pertinent stories in Europe. With entries from over 30 countries, the Awards reflect the tremendous growth of the internet as a tool for business and everyday lives. Work in English, French, German, Spanish, Italian, Swedish and Dutch can be entered in six main category types: Websites, Video, Advertising, Apps, Mobile & Voice, Podcasts and Social. More information at lovieawards.com. Partners and Sponsors of The Lovie Awards include Google and WP Engine, among others.
To Join the Conversation:
Share with your network
Start getting the word out with your network: Send an email to your colleagues, clients, friends, family and customers to let them know about your win and thank them for their support.
Make your win a centrepiece of your marketing plan
Take out an ad in a local or national newspaper or magazine, or add a Lovie Awards badge to materials that you’ve already got in the pipeline. Put a Winner’s logo and/or People’s Lovie logo on your website—that way anyone who visits will know your work is award-winning. (Find official logos and badges here.)
Share your win on social
There’s no better way to spread the word about your win than on social media. Use #Lovies to join the conversation with other winners, and let your fans and followers know you won with a tweet, an Instagram photo or Facebook post, like these past winners did:
— Sennep (@SennepLDN) October 10, 2018
Shine in your email signature
Every little bit counts! Promote your Lovie win in every email you send by adding a note about your Lovie Award in your email signature.
Spice up your company and personal bio
This time, it’s good to brag. Add this honour to your company or personal bio—it’ll show potential customers and partners that your work is award-winning.