BMW’s success at the 2024 Lovie Awards is a testament to its forward-thinking approach and commitment to delivering immersive, engaging experiences. Their visionary campaigns, ‘The Ultimate Ride’ and ‘“Make it Real” iX2,’ not only captured the imagination of audiences but also made a lasting impact on the digital marketing space.

Their campaigns took home an impressive total of 4 Gold Lovie Awards and 3 People’s Lovie Awards, cementing their place as the inaugural Lovie Brand of the Year.

Their team’s unique art direction shines through in every campaign, yet it’s their innovative approach to digital storytelling that truly sets them apart. The approach is multimedia, with ‘The Ultimate Ride’ earning recognitions for Best Use of Animation in the Performance & Craft category.

In both ‘The Ultimate Ride’ and ‘“Make it Real” iX2,’ BMW not only showcased the capabilities of their latest models but also elevated the entire brand experience by embracing new forms of technology in their digital content.

Whether through cutting-edge animation, interactive video, or groundbreaking partnerships, BMW continues to redefine what’s possible in the world of digital marketing. Their content is engaging and visually stunning, including cultural references that their select audience will know—illustrating an unwavering commitment to understanding their audience.

From collaborating with AI influencer Miquela to using narratives reminiscent of cinematic trailers, their work is a model for brands looking to impact today’s fast-evolving digital feed.

Winners of the 14th Annual Lovie Awards are Announced!

A huge congratulations to the 2024 Lovie Award Winners—including Special Achievement Winners Brian Eno and Pat McGrath, and the inaugural Collaboration of the Year, Moët Hennessy x Divine. Head to our Winners Gallery to discover more of the most innovative digital teams across Europe.