From tech giants to disruptive advertising campaigns and upstart startups, the best European digital work is represented among Lovie Winners. Here in our Winners Circle is some of the outstanding work from across the region—which you can be a part of.
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Lovie Winners throughout the Years
Music: Etienne de Crécy's Hashtag My Ass
French DJ and Producer Etienne de Crécy had an Instagram-powered interactive music video created for his song Hashtag My Ass. This interactive experience, which won Gold in both Music in Websites and Best Use of Interactive Video in Internet Video, gives a sense to people’s Instagram posts by creating a personalised video.
Charitable Organisations / Non-Profit: Doctors without Borders
Agency TamTam teamed up with Doctors without Borders in The Netherlands to create a new website that earned them a Silver and People’s Lovie Award for Charitable Organisations/Non-Profit in Websites.
We also featured their story in our series, Lovie Letters.
Best Internet Personality: Jamie Oliver
Jamie Oliver won Best Internet Personality in Internet Video for his original YouTube channel, FoodTube that boasts almost 2.5 million followers and has over 2.27 billion views. He also took home the prestigious Lovie Person of the Year Award.
Health & Fitness: Lilly Personaliza
España’s Lilly Personaliza won a Bronze Lovie for Health & Fitness in Websites for their online tool aimed at health professionals that have patients with diabetes. It creates personalised information, from key issues to management of the disease, that best suits the patient’s profile.
Best Use of Photography: #MINDFCUK
Lost Boys took home a Lovie Award for Best Use of Photography in Social for the clothing store brand French Connection campaign #MINDFCUK which took a unique perspective on ordinary items.
Connected Products & Wearables: Libero BabyBuzz
Swedish diaper brand Libero teamed up with agency Volontaire to create BabyBuzz, a new way to experience pregnancy as a couple. This bracelet earned a Silver Lovie in Connected Products & Wearables in Mobile & Apps. When the baby kicks or moves, the non-pregnant partner takes part in the experience in real time, whenever, wherever with just a buzz on this connected device.
Viral Video: Cool Unicorn Bruv
DigitasLBi created this hilarious viral video, Cool Unicorn Bruv, that won both Bronze and a People’s Lovie. Just press play to see why it won a Lovie .
Social Media Campaign: Der Hornbach Hammer
Heimat Berlin and German home improvement store Hornbach came together to tell the narrative of the promotional product: Der Hornbach Hammer, an icon of DIY culture.
Events & Live Broadcasts: Pocket Plus
As both a Gold and People’s Lovie Award Winner in Events & Live Broadcasts in Internet Video, Pocket Plus campaign by telecommunications company KPN by Dutch Agency N=5 showed the world a solution to the large size of the iPhone 6 Plus. On the day of the release, while customers waited in line, they were able to increase the size of their pockets in their pants to “Pocket Plus,” with an onsite mobile tailor, to easily accommodate the iPhone 6 Plus’ oversize dimensions, and poke fun at it.
News: Wired Italia
Wired Italia demonstrated best practices for News in Websites, winning a Bronze Lovie for their excellence in interactivity, innovative design, and advanced features developed specifically for online news.
Comedy: #Comedymaand
As another Gold and People’s Lovie Winner for Comedy in Internet Video, Dutch TV network Ziggo teamed up with Eigen Fabrikat to combat “Blue Monday,” known as the most depressing day of the year. Every time someone tweeted about Blue Monday, Ziggo and Eigen Fabrikat put together personal replies via Twitter in real time, in the form of a video comedy sketches. The campaign was tagged #Comedymaand and gave people a spontaneous and personal surprise to turn blue moments into joyous ones.