From launching early-stage startups to scaling digital products used by millions, founders across Europe are increasingly turning to AI-assisted development to move faster from idea to execution. But speed alone is not enough to build products that last.

In this edition of ‘Notes On’, we spoke with esteemed IADAS member and Webby Group judge Georgina Lupu Florian, Co-CEO & Founder of Wolfpack Digital. Having overseen the delivery of more than 250 web and mobile applications for startups, scaleups, and global enterprises, she shares her perspective on the rise of vibe coding, the importance of accessibility, and what founders must prioritise to build products that truly scale.

Read on for her insight into why the future of digital products lies not only in moving faster with AI, but in building with the discipline, accessibility, and intentionality required for long-term growth.

In the early days of a startup, speed feels like a matter of survival. You want to show something to investors, test your idea with users, or simply prove to yourself that the vision in your head can come to life. That’s why many founders turn to vibe coding, using AI to turn natural language prompts into functional code.

After delivering more than 250 web and mobile applications at Wolfpack Digital for startups, scaleups, and enterprises, they’ve witnessed this story unfold repeatedly. The early momentum is exciting, but it often masks structural gaps that become major challenges as products scale, from accessibility issues and messy codebases to difficulties while onboarding new developers or adding new features.

Vibe coding helps you move quickly at first, but without intentional structure, that early speed creates bottlenecks over time. With advanced AI, it’s no longer a question of whether you can go faster; you can. The real challenge is building with the discipline vital for long-term, scalable success.

Accessibility is often one of the first things sacrificed in the rush to deliver quickly. When components are combined without a semantic framework, screen readers can fail, keyboard navigation may break, and users may struggle to resize text. These issues are far from niche. They affect millions, undermining the inclusivity of digital products. When accessibility is overlooked, a product may appear complete while unintentionally excluding large groups of users. Embedding accessibility into both design and development, whether led by humans or AI, creates solutions that are more inclusive, maintainable, and scalable.

At the same time, accessibility is rapidly becoming a global expectation. Regulations such as the European Accessibility Act, alongside growing user demand for inclusive digital experiences, are making it a standard rather than an afterthought. For startups, this shift represents a clear opportunity. Those who prioritise accessibility early can reach broader audiences, build trust more quickly, and scale on stronger foundations

The future belongs to startups that design with everyone in mind. Vibe coding, done right, is now a legitimate path to building at scale, but only when paired with thorough human QA along with accessibility thinking baked into every prompt. Accessibility isn’t a blocker; it’s a growth strategy. Great ideas deserve more than vibe coding alone; they deserve the rigour and intentionality that turn a fast build into a product that truly includes, inspires, and scales.

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