Lovie Talks 2017

Lovie Talks 2017
6th Annual Lovie Awards Highlights
6th Annual Lovie Awards Highlights

Highlights from the 6th Annual Lovie Awards on 27 October 2016 at the BFI Southbank in London.

Vertical Video Syndrome
Vertical Video Syndrome

Introducing vertical video as a strategy ran counter to how people were creating and sharing video for the Internet.

Philips Lumify
Philips Lumify

Philips risked cannibalising a significant portion of their business by creating a small, portable, cheap ultrasound.

Squatty Potty
Squatty Potty

Squatty Potty spent their entire advertising budget on one unconventional video.

Re:Shakespeare
Re:Shakespeare

There are a million ways to mess up an attempt to update centuries-old canonical theatrical works for the Internet age.

What3Words
What3Words

What3Words took on the daunting task of giving everyone, and everything, on Earth a simple, searchable address.

Pridestream
Pridestream

A live experience campaign called Pridestream, made by Dutch agency N = 5, another Lovie winner from 2016.