6th Annual Lovie Awards Highlights Highlights from the 6th Annual Lovie Awards on 27 October 2016 at the BFI Southbank in London. Vertical Video Syndrome Introducing vertical video as a strategy ran counter to how people were creating and sharing video for the Internet. Philips Lumify Philips risked cannibalising a significant portion of their business by creating a small, portable, cheap ultrasound. Squatty Potty Squatty Potty spent their entire advertising budget on one unconventional video. Re:Shakespeare There are a million ways to mess up an attempt to update centuries-old canonical theatrical works for the Internet age. What3Words What3Words took on the daunting task of giving everyone, and everything, on Earth a simple, searchable address. Pridestream A live experience campaign called Pridestream, made by Dutch agency N = 5, another Lovie winner from 2016.