The Lovie for Good, produced in partnership with WP Engine, is a showcase of Lovie-honored projects and campaigns that are promoting social good in Europe.

Describe your Lovie Finalist project. What’s the elevator pitch?

"Refugees Welcome is a dinner series designed to bring refugees and non-refugees around a table to break bread and break barriers."

What inspired this particular cause as the subject of your work?

"Right now, an unprecedented 68.5 million people have been forced from home. Many of those folks are coming to countries in North America and Europe and need to make new ties and find new communities. We thought bringing people together over a relaxing, fun meal could help build those new relationships."

What real-world impact were you hoping to make with this project?

"We launched on Valentine’s Day 2017 in the hope that the day could not only be a day of romantic love, but of love for your neighbour and love for community. In a time of rising xenophobia and insularity we hoped the dinners could help break down misconceptions about our new neighbours and show them they are welcome in their new home countries. We thought the series would only last a month, tops, but the reaction from hosts was super energised and with more and more hosts signing up in our second year, we've now directly organised more than 115 dinners in five countries, and we’re still growing."

Did your team have a specific “breakthrough” moment when conceiving or executing this project that you can share?

"The breakthrough moment was realising that corporations really loved this idea and not for any standard notion of ROI. The launch of the series coincided with the advent of the travel ban in the United States and corporations were eager to sign on to the program as a way of demonstrating their values, both externally to their consumers and users, as well as internally to their employee teams. The participation of companies ranging from tech giants to brick-and-mortar retailers helped demonstrate the depth and reach of this concept and motivated us to keep accepting offers to host well past our initial timeline for our involvement."

Was the tech/medium you chose essential to conveying your message? If so, why?

"Yes. While our series is principally based on the human to human interactions that happen over a meal, social media was a great way to show others what dinners look like and to inspire them to host some of their own. We also used our web platform to share online toolkits that can help guide hosts on the steps needed to host dinners and best practices."

What was the greatest challenge that arose during your work on this? What about the most rewarding moment?

"Our biggest challenge was to convince refugee resettlement agencies and asylum-seeker support groups to collaborate with us in bringing guests to our events. These groups are inundated with requests by well-intentioned folks seeking to help newcomers, and while the enthusiasm is wonderful, requests can be difficult to manage for understaffed, under-resourced agencies. After agency representatives attended our dinners they saw that our program was well-organised, wouldn’t put any additional burden on them, and that the refugee guests in their network wanted to keep attending dinners. Since that initial outreach the program has just really built on itself through word-of-mouth."

What did you learn in the process of creating this work that you didn't know/expect going in?

"That organisations who hosted dinners would be so moved by the events that they'd want to go way beyond dinner in building relationships and providing tangible outcomes like jobs, internships and investment in the newcomers who attend. Some of these organisations are now hosting dinners, on their own, on a quarterly, or even monthly basis, and that really speaks to the power of the model and people's enthusiasm to keep building on those ties."

About the Events category

Social media accounts created or executed on behalf of an organisation/institution or brand, devoted to promoting and generating engagement around events and/or to promoting and hosting live events online. Platform agnostic.

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